PENFOLDS HOUSE STYLE

Penfolds wines are immediately recognisable each has a unique persona, but their shared DNA guarantees the timeless quality admired by wine collectors and wine experts around the world.

The Penfolds House Style emerged from a 19th-century colonial wine tradition and a fortified wine producing culture. It evolved as a winemaking philosophy largely due to Max Schubert s ground-breaking work with Grange and Dr Ray Beckwith s early scientific developments.

In essence, Penfolds philosophy is to select and blend quality grapes regardless of the block, vineyard, region, state or country they come from. Schubert believed meticulous fruit-sourcing, consistent classification of individual wine parcels, barrel aging and matching components to achieve a particular wine style would result in dependable all-round wines. The popularity of Bin 28 Shiraz, Bin 389 Cabernet Shiraz, St Henri Shiraz and Grange, together with an increased volume of production, led to new and improved methods of vineyard management and identifying parcels of fruit.

The pursuit of Penfolds House Style also led to vineyard expansion in Barossa, McLaren Vale, Clare Valley and Coonawarra. During the 1990s new regional vineyards were established outside these classic South Australian regions, including Bordertown, Wrattonbully, Robe and the Adelaide Hills. Vineyard management, rigorous classification of fruit and Penfolds proven winemaking techniques allowed these new areas to seamlessly integrate into the existing portfolio.

Importantly, Max Schubert was assisted by Dr Ray Beckwith, the company Oenologist whose technical genius underpinned the development of Penfolds wine production during the 1950s and 1960s. In 1936, while working in the Penfolds laboratory, Beckwith discovered how to stabilise wine and protect it from spoilage using pH meters and strict

Penfolds House Style?

The Penfolds red stamp that adorns

our labels also guards

the character of every bottle.

A structural and stylistic genetic

link cascades from Grange and

Yattarna through to Koonunga Hill.

PETER GAGO, Chief Winemaker

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