It’s all about supply and demand
Investing in wine can be lucrative; we sought insight from Orazio Baldino, Penfolds Luxury Sales Manager. Over 26 years in the wine industry, Ori has explored some of Australia’s most revered private cellars.
“Ultimately, there are two types of investors. The collector who invests in happiness: this buyer tends to cellar wines they enjoy drinking. When wine comes of age, they get great pleasure sharing them, and if they aren’t enjoying the wine’s drinkability at that time (tastes change), they sell them, at the very least, getting their money back and making a small profit. These investors are often unaware of the market value of what’s in their cellar
The second is the investor who invests for monetary gain: this buyer cellars wines of provenance that have a proven return record. These investors know the value of their wine and are discerning when to buy and sell.”
A parting comment from Ori...
"I always say it's amiss if you haven't got your children’s or partners’ birth years or years of marriage, the years of significance that are special to you. For me, it’s about passing on to the next generation. I want to share those special wines with my children as they move into adulthood, for them to inherit my cellar and hopefully enjoy it. And if they don't enjoy wine or are not into it, they can sell and enjoy the monetary value."
Orazio Baldino, Penfolds Luxury Sales Manager
