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WE ARE PIONEERS BY NATURE. ALWAYS BRAVE. FOREVER OPTIMISTIC.
Unafraid to seek answers beneath the surface, Penfolds new ' Venture Beyond' series explores the untapped wonders of the deep sea. Penfolds partnered with Australian artist, Mikaela Stafford, to bring this visually impactful territory to life. Follow your curiosity into the unknown. Taste discovery with every drop. Venture Beyond.
Our limited-edition gift boxes embody the essence of adventure and curiosity. Discover the full range and give no ordinary gift.
MEET THE ARTIST
Mikaela Stafford
Our deep-sea world was brought to life by Mikaela Stafford, an interdisciplinary digital artist based in Melbourne.
Starting out as a specialist in light-based installations and traditional stage design, Mikaela has recently evolved her practice to incorporate 3D motion graphics and modelling. Her vibrant, playful work explores the intersection between physical and virtual worlds.
Mikaela Stafford interpreted the Venture Beyond concept with a mindset of playfulness and discovery. Her powerful artwork leverage themes around marine exploration.
I wanted to create a place that felt like it was very discoverable. Every time you look at it, you notice something different – something that feels really familiar but also unfamiliar at the same time.
- Mikaela Stafford, Interdisciplinary Digital Artist
Towards Sustainability
As part of Penfolds strategic priority towards sustainability, the special edition Venture Beyond packaging of our Max’s range is fully recyclable and packaging for the Bin 389 Cabernet Shiraz 2021 and Bin 28 Shiraz 2021 limited edition gift boxes are crafted using 75% recycled materials.
In 2022 we looked to the stars, dreaming of what could be beyond. The idea of space exploration and space travel embodies the spirit of going beyond, rather than accepting the things as they are.
The 2023 gift collection sought out a new frontier; deep sea. Australian artist Mikaela Stafford created a visually impactful underwater territory to explore. Her detailed artwork reveals something new every time you visit it, and has a sense of being both familiar and unfamiliar at the same time.