Penfolds launches third NFT with BlockBar

6 APRIL 2022

A rare opportunity to own a duo of Penfolds Superblend wines in a limited 6L format.

We are proud to partner with BlockBar, the world’s first direct-to-consumer NFT marketplace for luxury wine and spirits, for our third release.

On Monday 11th April at 10am EST, we will release a rare 2018 Superblend Imperial Duo as two NFTs on BlockBar.com. This highly collectable and one-off drop will be sold as two NFTs to one buyer via auction. Each NFT is tied to an Imperial bottle of 6-litre Penfolds Superblend wine – one 2018 Superblend 802.A Cabernet Shiraz and one 2018 Superblend 802.B Cabernet Shiraz.

Imperial formats are typically reserved for Penfolds museum and Superblend Imperials are not available for public purchase in retail. The two 6-litre bottles of Penfolds Superblend will be auctioned as one drop during a three-day event. Bids can be placed via BlockBar.com and can be made via ETH or Fiat from 10am EST 11th April through 10am EST 13th April.

It marks BlockBar’s first ever wine auction on its platform.

Discover more at Blockbar.com

Two Imperial 6 litre Penfolds Superblend bottles against red and charcoal background

How it works

The NFTs serve as digital receipts that verify the buyer’s ownership and authenticity of the two Imperial bottles. The bottles will be stored at BlockBar’s facility in Singapore until the buyer decides to redeem the NFTs by collecting the physical bottles.

As part of the NFT offer, the buyer will also receive a complimentary 750ml bottle of each of the Penfolds Superblend 802.A Cabernet Shiraz 2018 and the 802.B Cabernet Shiraz 2018 to taste in a private virtual session with Penfolds Chief Winemaker Peter Gago. This experience must be redeemed within a year of the NFT release date. In addition to the tasting, if the auction winner is a previous Penfolds NFT owner (original buyer via BlockBar.com) they will also receive a complimentary luxury Superblend 802.A and 802.B Decanter.

About Blockbar

BlockBar is the world’s premier NFT marketplace that connects consumers and collectors with the owners of luxury wine and spirits brands by providing the opportunity to exchange NFTs for unique physical wine and spirits products.

BlockBar was started by The Falic Group, the owners of Duty Free Americas and founders of Paneco, the largest ecommerce liquor platform in both Israel and Singapore. They recognized the opportunity in the market and decided to launch BlockBar.

BlockBar’s proprietary platform allows consumers to purchase asset backed NFTs directly from BlockBar. BlockBar's smart contracts verify authenticity, and its partnership with top cyber- and crypto-security firms ensures that transactions are fully protected and transparent. Consumers are able to transact directly with Blockbar to access the brands and no longer have to worry about authenticity or storage.