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Penfolds Student Fund and Academic Exchange Program
Penfolds is committed to making positive contributions to the communities in which we source and produce wines. In September 2022, coinciding with the introduction of the very first Penfolds wine crafted in the Chinese winemaking region (as part of the One by Penfolds range), Penfolds formed a partnership with China Agricultural University. This partnership led to the establishment of a student fund and academic exchange program, providing support for the education and advancement of local winemaking talent in the fields of winemaking and viticulture.
The partnership between China Agricultural University and Penfolds is underscored by the development of talent and sharing of viticultural and winemaking expertise. Beyond providing financial aid based on merit and needs for tuition, the student fund also facilitates academic and cultural exchange, offers resources for wine education, and grants students access to a diverse range of global wine samples, further enriching their learning.
In February 2023, a scholarship awards ceremony and a wine tasting showcasing wines from renowned regions around the world were arranged for undergraduates, PhD candidates and faculty members at the CAU campus in Beijing.
At the 2023 China International Import Expo (CIIE) held in Shanghai, Penfolds had the pleasure of welcoming four student volunteers from China Agricultural University to the Penfolds booth exhibition. This experience provided students with firsthand insights into the promotion of wines and the culture surrounding them. They had the opportunity to engage with exhibition attendees, including media representatives, industry professionals, government officials and consumers from across the globe, as well as assisting with the execution of masterclass tastings for attendees