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A new partnership with VRC for Penfolds Victoria Derby Day.
Penfolds has announced a new partnership with the Victoria Racing Club (VRC) for the world-renowned Melbourne Cup Carnival, Victoria Derby Day.
In a four-year sponsorship agreement, Penfolds becomes the third naming rights sponsor for the Victoria Derby in its 166-year-history.
This new partnership includes a marquee position in Flemington’s exclusive Birdcage Enclosure, the Official Wine Partner of the VRC and Melbourne Cup Carnival, a special Penfolds experience for members and curated wine lists in all venues across course including the world-class Club Stand.
VRC Chairman Neil Wilson said the Club is delighted to welcome Penfolds as the new Victoria Derby Day partner.
"Victoria Derby Day traditionally attracts the largest crowd on any Australian spectators to Flemington Racecourse to enjoy Penfolds Victoria Derby Day, and mark the moment enjoying a Penfolds wine."
"Penfolds Victoria Derby will go from strength to strength. We are thrilled to partner with Penfolds as they affirm their status as a global luxury icon."
As custodians of what is widely regarded by race lovers as the best day’s racing in Australia, the Victoria Racing Club is incredibly proud to link the Victoria Derby with a global brand that is as iconic and time-honoured as Penfolds.