How has your role as Penfolds Chief Winemaker evolved since 2002, and how has your vision shaped Penfolds style?
Penfolds is steeped in tradition, yet innovation has always been at our heart. In a room adjoining my Office at Magill, we’ve retained a Cambridge pH meter used by Dr Ray Beckwith in the 1940s — long before anyone else in the global wine industry considered such ‘technology’. On day one as Chief Winemaker, I was asked by wine media what I’d do to improve the style of Grange. My reply consisted of two words, “absolutely nothing”; the template is sacred. It’s not broken, it’s not about ego, it’s not about style change – it’s about refinements.
That spirit of innovation is something I would like to think I’ve helped accelerate in recent years. Some might dismiss many new endeavours as marketing cross-over, yet it’s more about winemaking purism. We're not just following trends; we’re staying true to what Penfolds has always done: pioneering new approaches while remaining faithful to quality and tradition.
From multiple 100-point releases of Grange, Special Bins and other innovative wines to nurturing Penfolds multi-country winemaking, you have achieved a lot during your tenure – what have been your highlights?
Mitigating agricultural risk via multi-regional and multi-country fruit sourcing rates highly. It allows us to craft wines of impressive quality, consistently adhering to the Penfolds House Style in spite of oftentimes ‘challenging’ local vintage conditions. Crafting wines trusted globally for their quality and style consistency and enviable cellarability — wines that showcase the depth and diversity of Australian winemaking on a global stage.
And It’s not just about selling wine. We return to cities all over the world, including Zurich, Munich, London, NYC, Beijing, … where people bring their treasured back-vintage Penfolds wines to be recorked. Our Re-corking Clinics are touted by many as the ultimate in after care service. They add value, reinforcing the longevity and secondary market worth of these wines.