Penfolds launches second NFT with BlockBar

12 JANUARY 2022

A leading NFT marketplace for luxury alcohol.

We are proud to partner with BlockBar, a leading non-fungible token (NFT) marketplace for luxury wine and spirits products, for our second NFT release.

The second, ultra-rare release includes limited edition NFTs tied to 300 bottles of Magill Cellar 3 Cabernet Shiraz from the 2018 vintage. Magill Cellar 3 wines are unique, rarefied and symbolically important.

Crafted under the watchful eye of Chief Winemaker Peter Gago, these wines are not to be found on the shelf of any shop, nor even Penfolds Cellar Doors. This is a limited and rare opportunity to purchase individual bottles from one of only 14 Magill Cellar 3 2018 barrels. Never done before, never to be done again.

The Penfolds Bottle NFTs will launch on January 18, 2022 at 10am EST. The NFT can be purchased from BlockBar with Ethereum (ETH) or by credit card.

Discover more at Blockbar.com

Magill Cellar 3 bottle in front of a row of barrels

How it works

The NFT serves as a digital receipt that verifies the buyer’s ownership and authenticity of the wine bottles. Each bottle will be stored in limited edition gift boxes at BlockBar’s facility in Singapore, until the purchaser decides to redeem the bottle NFT by collecting the physical bottle.

As part of the program, the first three buyers to purchase six bottles of Penfolds Magill Cellar 3 2018 will be invited to attend a private virtual session with Penfolds Chief Winemaker, Peter Gago.

The first three buyers to redeem six bottles of Penfolds Magill Cellar 3 2018 will receive a personalised plaque for their wine gift box. These experiences must be redeemed within a year of the NFT release date.

About Blockbar

BlockBar is the world’s premier NFT marketplace that connects consumers and collectors with the owners of luxury wine and spirits brands by providing the opportunity to exchange NFTs for unique physical wine and spirits products.

BlockBar was started by The Falic Group, the owners of Duty Free Americas and founders of Paneco, the largest ecommerce liquor platform in both Israel and Singapore. They recognized the opportunity in the market and decided to launch BlockBar.

BlockBar’s proprietary platform allows consumers to purchase asset backed NFTs directly from BlockBar. BlockBar's smart contracts verify authenticity, and its partnership with top cyber- and crypto-security firms ensures that transactions are fully protected and transparent. Consumers are able to transact directly with Blockbar to access the brands and no longer have to worry about authenticity or storage.

Gifting Service

This NFT release coincides with BlockBar’s newly launched ‘NFT gifting service’ – a disruptive offering that allows consumers on BlockBar.com to gift to friends, family and business associates anywhere in the world, without the hassle of shipping and logistics. This means the NFT can now be redeemed, resold, or gifted through the BlockBar.com platform.

BlockBar is at the forefront of this digital gifting transformation with its new service available to anyone in the world and we are excited to partner with Penfolds for our inaugural gifting drop.